Blm bazaar

There are many different types of ethical products that you can sell in your e commerce stores in India.. While there have been people that have made a success with general product niche such as ‘Organic products only’.

The majority of domestic business people cannot compete in a market with many retails shops and many online eCommerce grocery shops deliver the products at the door steps and that too with big offers.

In Global market, Amazon is that pretty much blows huge competition to every one on everything from electronics to clothing

Luckily, Amazon market is so big that they are unable to offer one thing: niche expertise. That’s where your most viable marketing chances are.

What is Niche Market?

Niche meaning is exclusively designed to a articular segments or sector or domain promoted through website or organisation dedicated to a product that a very small portion of the population desires.

For example: shoes. Everyone in developed countries (and in most undeveloped countries as well) buys shoes and many of them buy them online.

But there are many shoe companies, out of of them large corporations with huge online marketing budgets – that it would be almost impossible to compete in that particular field.

On the other hand Niche marketing is effective because here are very few people – and ideally almost no one – serving that particular need.

For example, you can see Tom’s Shoes business can be a niche marketing venture. When you buy a pair of Tom’s Shoes the company donates a pair of shoes to a child in need.

They have social responsibility like charitable donation along with a pair of shoes. You could feel good about spending money there.

How to Find a Niche?

If you want to do niche marketing successfully the first thing that you’re going to have to do is find a niche.

The easiest way to find a niche that you will be able to compete it is not through market research or suggestions online, but rather, to find something that you are passionate about and then find a way to sell products or services related to that online.

There is a definite benefit to finding a niche this way

One of the reasons that people choose to go with a niche e business website for the products they need rather than a big retailer that might save them money is that they desire the expertise that a niche website offers…

but a niche website run by someone who is an expert in the field e business probably will.

How to Market a Niche Website?

There are several ways that you can market your niche website.

The first is by choosing a niche that you can represent as an expert. That doesn’t mean that you necessarily have to be a complete expert in the niche when you begin, but it should start with you having a passion for the topic.

You can earn what you need to know from that point and continue to improve your expertise over time.

The second

The second thing that you’ll want to do to market your niche store is to begin to build a reputation for expertise.

It is better that as per Market today that you need to publish content that can be attributed to you or your eCommerce niche store that is considered expert advice within your field.

Most of the time, when you create a blog. You can also include the ability to create a blog right in your store’s admin area – probably because they see the value that having a blog brings to an eCommerce niche website.

Your blog posts should consist of expert advice about your niche that you know people will be searching for.

Once you have established your expertise, it will be easier to get people to visit your store from the blog and it will be easier to get those people to come back in the future.

However, you still should do solid keyword research and maintain best SEO practices to get as much traffic as possible.

Another way

That you can establish your expertise and drive traffic to your website is by answering questions or commenting on a forum related to your niche.

If you put your e business store name and link in your signature and you provide valuable content and advice within the forum, you are definitely going to drive traffic to your site, and those links will probably continue to drive traffic as long as the forum is active.

Of course, investing for beginners in e business is you have to do lots of basic works to establish your niche site

Writing blog posts is something that you can easily outsource as you don’t necessarily need to find someone who is an expert in your niche – just a quality freelance writer who will put in the time and do the research.

As for forum posting, you probably want to do this yourself. You are building up a personality for yourself and your store and you want this personality to reflect you correctly.

Quick Checklist to Choosing a Niche Topic

Here are some questions that you can ask yourself to determine whether or not a niche topic is viable.

  • Is the price high enough to make decent money even on low sales volume?

  • Are people making money in this niche?

  • Is the competition professional or are they small, eCommerce sites like yours?

  • Could you write 100 articles on the topic (or do the research to write 100 articles)?

if you are passionate and interested to start your e business with your niche or need help to identify your niche please feel free to contact us, we are here to support to see your development in e business world.

We wish you all success !!.

Spread the love

2 thoughts on “E commerce Success through Niche Marketing”

Leave a Reply

Your email address will not be published. Required fields are marked *