Communication is one important aspect of the marketing mix.
Marketing communication is often the largest component of communication within a company, which may be to present company values, objectives, or specific products and services to investors, customers, or the general public.
As business becomes increasingly global with greater access to the Internet, mobile phones, and social media, new challenges exist to inform people in targeted foreign markets.
Shifts in the global economy and access to new markets lead also to greater demands for product shipping and associated services.
To be effective, communication strategies must converge with marketing objectives while also accounting for local languages, dialects, and cultural norms.