Description
Advertising Sales and Promotion Management
S.A.Chunawalla
Communication package consists of advertising, Public Relations, Sales Promotion and Sales and Direct Marketing. All these components have been discussed in sufficient detail in this book. All these methods are mass media communication’s directing the message to a large audience
ISBN – 978-93-5024-09-60
Advertising Sales and Promotion Management, Edition 2012
Himalaya Publishing House
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